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Dominic Goss
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Dominic Goss   My Press Releases

Pros and Cons of Free vs. Paid Traffic

Published on 9/5/2017
For additional information  Click Here

I want to tackle one of the more controversial topics I

hear about from readers out there--the issue of paid vs.
free traffic. It's an issue I hear about almost every day.

One affiliate marketer will come out with a program that
tells how they made millions of dollars without a single
cent spent on advertising.

The next will come out and say they never worried about
organic listings and reached an eight-figure income in two
years.

In reality, there are pros and cons to both sides, and a
good marketer will learn how to put both to good use,
depending on how you've created your campaigns.

Paid Search

First, there's paid search. Paid search is a powerful
tool--one that has been the making and unmaking of
millions of marketers over the years.

There is Google AdWords, as well as Yahoo! Search
marketing and CPM networks where you can post banner ads
for a month at a time.

And with modern tools, paid advertising is pretty much
instant. You can have your ads online immediately and get
feedback almost as fast. But, is it better than free
traffic?

The Pros of Paid Traffic

* Immediate Traffic from Targeted Audiences
* You Determine Who Visits and How Much You'll Pay
* Multiple Markets and Methods of Choosing Your Traffic
Sources
* Instant Analytics and Reports to Review Your Choices
* Ability to Split-test and Tweak Your Campaigns

The Cons of Paid Traffic

* You Pay for Every Impression or Click You Get
* It's Easy to Pay More than You Want for Traffic
* Popular Networks Like AdWords Are Very Hard to Maintain
* Continuous Budgeting Is Required

Free Traffic

Moving on to free traffic, you have organic search
listings and links from outside sources, for which you pay
no money in the long run.

Up front, you might choose to pay freelancers to create
content and possibly generate some relevant links
for you.

However, once you've established listings in Google and
other search engines, you'll be able to move up in the
listings and stay there to gain free traffic from your
targeted search terms for months to come.

Many people say free traffic is better than paid traffic,
but there are two sides.

The Pros of Free Traffic

* Wider Potential Reach with Multiple Keyword Targeting
* Upfront Investment with Long-term Traffic Potential
* Organic Listings Generate More Traffic than PPC in Many
Niches
* Some Niches Are Not Very Competitive--Making It Easy to
List
* Effective Campaigns Can Be Replicated

The Cons of Free Traffic

* Organic Search Optimization Can Take Months
* A Lot More Work is Involved
* Making Changes Is a Long Process
* Analytics Are More Limited

Making Your Decision

If you're anything like the other few million affiliate
marketers out there, you've probably experimented with
both paid and free traffic.

Most people find that paid traffic is a great way to get
instant traffic and test a new campaign, while free
traffic is the long-term goal they should always be
striving for.

Having a recurring source of free traffic is very
important, as it will allow you to continuously generate
sales without having to invest any additional money into
your campaign.

However, it does require more work on your part. You need
to keep writing content your audience will love, building
relevant links to it from other websites in your niche,
and monitoring your rankings, all things that paid traffic
doesn't require.

With paid traffic, the only goal is to have a high return
on investment.

As long as you make more money than you spend, you'll be
successful with your campaigns almost across the board. In
the end, the best route is to use whichever method fits
into your plans at the moment.

In the short-term, you can gain quite a bit from PPC,
while long-term strategies can thrive with organic
search.

For more information about Free and Paid traffic visit

==> AffiloBlueprint

 

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