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Dominic Goss
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Dominic Goss   My Press Releases

The Importance of Email Marketing

Published on 8/29/2017
For additional information  Click Here

I like to think that there is a lot of leeway in affiliate

marketing--things you can adjust and change throughout the
process according to your marketing strategy and niche.

However, there is one thing that every good marketer needs
to do--no matter what you're selling or how you're selling
it--and that is email marketing. It's just too good not to
do.

We're talking about targeted, direct messaging to
people who are already primed to buy. They ask you for
the information and they gladly read your messages each
week, and it takes no extra work on your part.

It's the perfect system, and can dramatically increase
conversions for any niche.

With all that said, if you don't utilize your email
marketing system properly, it can also result in a lot of
wasted messages and bored subscribers.

Instead of signing people up and hoping they come back for
more, follow these tips to make sure they keep returning.

Automation

Automation is the super affiliate's best friend. It saves
you time, ensures ongoing profits, and helps you develop a
system that runs itself.

All those people who make money while on vacation or
sleeping? Yeah, they're all on automated systems.

Email marketing is all about building the perfect
system--using a tool like Aweber to collect email
addresses, send out messages to them at set intervals, and
keep track of opened messages and clicks.

Flies to Honey

With an autoresponder service in place, you need to entice
people to sign up. There are a few steps here. First, you
need some bait. What will make people give away their
email address to a complete stranger?

Most people are not that discerning about it, but almost
everyone will at least think "What's in it for me?" Your
goal is to produce value that will encourage them to
willingly give away their personal information.

I have two solutions here: 1. The Free Report, and 2. The
6-part Mini-course

The first one is highly successful, because it provides a
very valuable, tangible object that will immediately
create goodwill between you and the prospect.

I recommend that free reports be custom-written, about 20
pages long, and professionally edited and formatted.

You can get a good one put together for around $100 or you
can write it yourself. There are also PLR sets out there
that can be edited into solid reports.

There are problems with free reports, though. First, they
throw everything you have at the prospect up front.
Second, many people will only want that free report.
They'll get the freebie, then either drop the list
subscription or tag your messages as spam.

By far, the better-converting option is the 6-part
mini-course, and here's why.

First off, the mini-course sets up your prospects to start
receiving messages from you on a regular basis. They get
used to seeing your name in their inbox every day or two.
That's huge.

Second, you build trust over time. Instead of building
capital up front that only dwindles with time, you can
create a lasting relationship that only grows stronger
with each message.

Of course, your six messages will need to be truly useful,
with information that will build that trust, and you will
need to refrain from selling them anything in those
initial messages.

Selling the Signup

Next, you need to create a form that will sell your
readers on signing up for your newsletter series.

This is a mini-sales page in its own right. Simply having
a small signup box for an email address and name is not
going to work. I recommend you have the following in
place:

* A Strong Headline - Showcase what they're getting up
front with a bold headline

* A Cover Image - Convince them they're getting a solid
product for free, not just some random emails. Have your
designer toss together a simple eBook or software cover
for the mini-course.

* Bullet Points - List what they'll learn. Ideally, each
of the 6 messages will have value in it. List each of them
as a specific benefit they will gain.

For example, for a weight loss mini-course, one bullet
point could be "No ... all foods are not created equal.
Learn which seemingly health foods could be packing on
pounds as we speak." It's compelling, it's simple, and
it's easy to follow through with in your list.

* The Signup - Finally, ask them to sign up.

Make sure to explain that they will be signing up for a
newsletter list, but also that they will never receive
spam from other lists. Explicitly state that you don't
sell or trade lists with any other marketers.

You'd be surprised how easy it is to sell someone on a
free product when they only need to trade their email
address. However, you still need to sell it. Without a
presell, your conversions will plummet here.

The Messages

Have your autoresponder ready to run before people sign
up.

A good email marketing campaign--you
never need to do anything, it's all on autopilot. Just
write up the 6 messages ahead of time and then a few hard
sells to go after that.

There is something I like to call the Day 7 Message that
every autoresponder series should have.

Throughout each message before day 7, you'll have useful
information, but no hard sells. However, on the 7th day,
you should hit them hard with a strong selling message.

Offer them a discount, a limited time frame, or even
exclusive bonuses that they cannot get anywhere else.
These will all convince them that buying through your list
is the best course of action.

Here are some other tips for your messages:

* Additional Hard Sells - You can have additional hard
sells, either for your main product or for other products,
but try not to have them pop up too frequently.

Once a week or less, with information-rich content in
between, is good. Try to find new tips or news you can
share every now and then as well.

* Prep a Long List - Don't just have 7 messages in your
autoresponder. Try to have at least 2 months' worth of
content, with the first week getting a message a day and
then the rest of the two months getting 1-2 messages a
week.

This will ensure you maintain contact and have plenty of
opportunities to convert.

* Calls to Action - Every message should have a solid call
to action in it. Even when not selling something, you can
refer people to your website or blog for more information.
This will get them used to following a link or taking your
advice with every email.

A good email marketing campaign will take your conversion
rate to entirely new levels and can even boost your
conversions-per-customer rate above 1, allowing you to
increase your total sales for every person you get on your
list.

It's a must-have for every good marketer out there, no
matter what you're selling.

Which is why, if you're getting started in the field, you
should find the affiliate marketing training program that
will focus heavily on email marketing and list building
from start to finish.

One of the most profitable affiliate business models that
you can build is a combination of email marketing and a
high-traffic blog that provides awesome content.

Patric Chan, one of the world's most respected bloggers,
has put together this awesome video that shows you exactly
how to create a profitable site that perfectly complements
email marketing.

==> CB Passive Income

Patric makes hundreds of thousands of dollars every year
from his blogs, so you had better believe he knows what he
is talking about.

Sign up through this link and I will throw in 2 bonus reports
"How to build a huge list of subscribers" + "How to get more online sales".
To qualify for these bonuses send me a message for more information.

 

Member Note: To comment on this PR, simply click reply on the owners main post below.
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