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James Doan
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James Doan   My Press Releases

Paint Word Pictures

Published on 6/10/2017
For additional information  Click Here

James Doan -  My Corner OfficeOrangeville, ON (James Doan) When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. North Americans rarely buy because they need... they buy because they want to experience the feeling that comes with buying.

We enjoy new purchases. Sure, we can convince ourselves that we really needed a new one, but if we're totally honest we'll have to admit that would could've got by without it. What does this mean to your advertising campaign?

Paint word pictures that let the customer experience the benefits. "Wake up tomorrow, with no boss! You can spend the day with your family or on the golf course... there's nobody to tell you what to do."

A Multi Level Marketer may want his audience to feel the freedom of having no one to answer to if they become successful in the business. He'll dramatize that desire, put the listener in the scene, and continue to build the image until the listener is ready to sign up and get started.

What about your sales materials? Have you taken a good look at the things you are advertising? Make sure you are focused on the benefits the consumer will experience from the purchase, and not on the features of the product or service.

About the Author
James is currently a Locksmith at Harold Doan and Sons Ltd. A graduate of the University of Waterloo, he has been a member of the Professional Engineers of Ontario since 1982 (Now designated Retired). His background training was in Chemical Engineering, and he later gained experience in retail sales and marketing. He has been active in the Locksmith trade since 1985.

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