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5 Reasons Why You Make Better Food Choices When Paying by Cash.
It has been said in the past that a cash shopper tends to be a smart shopper. Before the introduction of paying by plastic, cold hard cash was indeed the only way to go. Apart from bartering of course, cash was the recognised and accepted method of buying ... well… anything. Today with all the advances in technology, not only have we changed the way we buy but we have changed the way we think about buying especially when it comes to food.
So how does cash affect the way we spend?
When shopping with a fixed amount of money in your pocket, you are immediately working to a budget. Whether that budget is large or small, it is still a fixed amount and whatever you choose to purchase has to fit within that budget. When you are faced with a cost constraint you are more likely to have a plan of action in the form of a list or priority. Your thinking is more likely to be 'What do I need?' rather than 'what do I want?’
2. Value appreciation
Cash has a way of reinvigorating our sense of monetary value. The term 'pain of payment' is very real. When you pay with cash it's a done deal, the money is handed over and your pockets or purse become a little lighter. Plastic is often referred to as 'pretend money' because it is not a true representation of a transaction taking place. Cash may be less convenient but it forces you to question the value of your choices. You may become more aware of the best deals so that your money will work harder for you. Suddenly the need for fresher foods, of higher quality, at good prices, are more appealing.
3. Reduced impulsive buying
Food shopping is one of the most impulsive types of shopping, right up there with clothes shopping. Retailers rely on this weakness to tempt us with all the things we had zero intention of buying. Now that you have cash in hand and armed with a list, the chances of picking up those last minute treats are greatly reduced. If you are going to purchase the triple choc ice cream (which is not on your list) you would have to remove the sweet potatoes from your basket which happen to be the essential ingredient you went out to the store for. Something has to give because you only have enough cash for one of these items. The sweet potatoes are the best choice in this case and the cash in your pocket confirms this. Your shopping experience is far more focused and will develop better habits.
4. Good habits
Developing good shopping habits takes effort. With your cash, a list and focus you are more likely to avoid one of the biggest pitfalls of shopping 'Aisle straying'. The layout of any food retailer has been carefully planned to maximise the chances of you strolling down particular aisles in the hope that you will be tempted to grab a few things along the way. This is not a problem when you are carrying an assortment of flexible friends (plastic) because they can take the hit all day long. But when you are plastic free and only carrying cash it's just not an option. Completely avoiding certain aisles will be easier because you have no need to venture down them in the first place.
5. Creative shopping
Now that you have certain restrictions in place (only using money withdrawn from the ATM for food shopping) you are behaving more like a smart shopper. If you're eating out at a restaurant, you will have to do your research to gauge how much money you will need, and are less likely to over spend on impromptu bottles of wine at the end of the evening.
Rather than indulging in 'non-essential products' like cakes, cookies and pies you may instead decide to create your own equivalent but with healthier, superior ingredients that you paid for with cash.
Why not give food shopping with cash a try? Changing your shopping habits will change you’re eating habit and therefore lead to a healthier lifestyle.
I wish you Happiness Health and Wealth!!!
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